Everyone’s using AI to write marketing content now. Most of it is terrible — generic, keyword-stuffed, and obviously machine-generated. The businesses that are winning with AI content are doing it differently.
The Problem With Generic AI Content
If you just ask Claude “write a blog post about [service]” and publish it, you’re producing content that:
- Sounds like everyone else’s AI content
- Contains no original data or insight
- Doesn’t reflect your brand voice
- Won’t rank because it doesn’t demonstrate E-E-A-T
- Won’t convert because it doesn’t address real customer concerns
Our Claude Content Process
Step 1: Customer Intelligence Input
We feed Claude real customer questions, objections, reviews, and case study data before writing anything. This grounds the content in reality.
Step 2: Structured Brief
We give Claude a detailed brief: target keyword, primary audience, desired action, 3-5 specific points to make, and examples of content our clients liked.
Step 3: Human Enhancement
Claude produces the first draft. A human adds specific examples, proprietary data, photos, and personality. The result is content that could only come from this business.
Step 4: SEO Optimization Pass
Final Claude pass to ensure keyword usage, meta description, and heading structure are optimized without over-stuffing.