CUSTOM SEO STRATEGIES AT COOKIE-CUTTER PRICING
HOW WE BUILD SUCCESSFUL SEO STRATEGIES
While having an impressive website is important, it won’t benefit your business if it remains hidden from potential customers. That’s why we prioritize not only creating a visually appealing website but also ensuring it follows all of Google’s best practices. By doing so, we can guarantee that your website will rank higher in search results, making it easier for your target audience to find you. Additionally, we take a proactive approach by aggressively targeting relevant search terms that will place your website in front of the right customers at the right moment, maximizing your chances of success.
KEYWORD RESEARCH
Identifying the ideal keywords to target goes beyond simply considering search volume. We take a comprehensive approach by analyzing factors such as relevance, intent, and competition to determine which search terms offer the greatest potential for your specific business. By understanding the unique characteristics of your industry and target audience, we can pinpoint the keywords that will provide the most valuable opportunities for your business to thrive.
ON-PAGE SEO
Are you aware that there are valuable opportunities to strategically incorporate key search terms on every page and image of your website? We understand that determining where to place these terms can be challenging, which is why we offer our expertise to take the guesswork out of the equation. Our team ensures that your website adheres to Google's best practices, optimizing every element to maximize its visibility and search engine rankings. By leveraging our knowledge and experience, we can help your website reach its full potential and attract the right audience.
LOCAL SEO PAGES
Utilizing highly-optimized local landing pages is an effective strategy to target customers in specific towns or neighborhoods. We understand the importance of reaching your audience in their local area, which is why we take all of your relevant keywords, such as "plumber" or "plumbing," and pair them with the towns within your service area, such as Wilmington or Bayshore. By creating a dedicated page for each unique keyword-town pair, we can maximize your visibility and increase your chances of connecting with potential customers in those specific locations. This targeted approach ensures that your business stands out in the local market and drives more relevant traffic to your website.
CONTENT MARKETING
The foundation of an effective content marketing strategy, also known as blogging, begins with a conversation. We take the time to understand what sets your business apart and the specific pain points you address for your customers. By gaining this insight, we can transform it into compelling and engaging content that not only captures attention but also enhances your domain authority. Our goal is to create click-worthy content that resonates with your target audience, establishes your expertise, and ultimately drives more traffic to your website.
GOOGLE BUSINESS PROFILE
For local businesses, optimizing your Google Business Profile is a crucial step in increasing visibility. This optimization ensures that your listing appears prominently in the search results alongside the map. One effective strategy is to regularly post updates on your profile. These posts not only engage potential customers but also signal to Google that your business is active and ready to serve. By consistently sharing relevant content, promotions, or news, you can demonstrate your business's vitality and attract more traffic to your listing. This, in turn, enhances your chances of being discovered by local customers searching for your products or services.
LOCAL CITATIONS
Every instance where your business name, phone number, and address are mentioned online is considered a local citation. These citations play a crucial role in establishing your business's online presence and credibility. Directories such as YP.com, Yext, FourSquare, Yelp, and others provide valuable platforms to build a repertoire of local citations. We understand the importance of obtaining and maintaining accurate and up-to-date citations for your business. Our team can assist you in acquiring and managing these citations, ensuring that your business information remains consistent across various directories. This proactive approach helps boost your online visibility and reputation, making it easier for potential customers to find and trust your business.
SOCIAL MEDIA
Maintaining an active presence on social media platforms and including links back to your website can have a significant impact on your overall online presence and contribute to your domain authority score. By consistently sharing valuable content, engaging with your audience, and promoting your website through social profiles, you can enhance your visibility and credibility. Additionally, an active social media presence helps build trust with potential customers who are discovering your business for the first time. It provides them with an opportunity to learn more about your brand, products, and services, ultimately increasing the likelihood of conversion. Our team can assist you in developing a robust social media strategy that aligns with your business goals and helps strengthen your online presence.
GOOGLE REVIEWS
According to a study conducted in 2017, a staggering 93% of consumers rely on Google reviews when making purchasing decisions, highlighting the significance of online reviews. Furthermore, 77% of customers are willing to leave a review if prompted. At our company, we understand the importance of leveraging positive customer experiences to boost your online reputation. We will implement strategies to make it effortless for your satisfied customers to locate your Google listing and share their positive feedback about your exceptional service. By encouraging and facilitating customer reviews, we can enhance your credibility, attract more potential customers, and ultimately drive business growth.
HOW Dynamic Digital DOES SEO DIFFERENTLY
We’ve streamlined our process over the last decade so that you get the most bang for your buck with the least amount of hassle possible.
STEP 1: WE START WITH A DISCOVERY CALL
Our team is made up of actual human writers and strategists and the best way for us to learn about your business is to hear it straight from you! We’ll get a sense of what your customers really want, what products/services are most valuable to your bottom line, and what you do better than all your competitors combined.
STEP 2: WE FORMULATE THE PLAN
We take everything we learned about you and put together an SEO action plan based on tactics we know to have the biggest impact in the short and long term. Then we get to work implementing the strategy at a pace set by your budget.
STEP 3: WE SET YOU UP FOR SUCCESS
Have you ever taken a tour through your Google Analytics? Search Console Insights? Google Business Performance? We’ll set you up with access to key metrics so you can understand how your customers interact with your business online.
THERE ARE THOUSANDS OF SEO COMPANIES OUT THERE – WHAT MAKES DYNAMIC DIGITAL THE RIGHT CHOICE FOR ME?
We know, we know. There are a LOT of options out there when it comes to choosing an SEO team. Here are a few signs you might jive well with the pros at Dynamic Digital:
- You like working with a real, live, human team based in the U.S.
- You’re interested in SEO tactics that actually work for the site you’ve got, instead of broad, expensive re-branding strategies that take months of research and even longer to implement.
- You need a full-service agency who can handle everything from web design & updates to robust PPC campaigns, should you need them.
- You appreciate transparency and a consultative approach where you feel like you’re getting the truth and not just a sales pitch.
WHAT ARE THE BENEFITS OF STRATEGIC SEARCH ENGINE OPTIMIZATION?
Think of SEO as a workout for your website. You’ll see the best results with consistency AND a customized plan. Going to the gym sporadically without any real goals isn’t a bad thing, but it’s not going to drive results in the long run. We formulate a well-rounded SEO strategy that targets traffic that’s actually useful to your business and we ensure your site follows best practices that keep it healthy and functioning. We make tweaks along the way based on what’s working and what’s not!
- GET QUALITY TRAFFIC
With SEO, you have the opportunity to target searches that are best for your bottom line. Want to start selling more of one particular service? Great, we’ll start there!
- RISE ABOVE THE COMPETITION
Your competitors are taking advantage of every opportunity on the search engine results page—you should be too!
- LEARN ABOUT YOUR CUSTOMERS
Once more customers can find you online, you’ll hear from more of them about what they’re looking for and how you can earn more of their business.
- ACHIEVE LONG-TERM SUCCESS
The best time to start SEO was 10 years ago, but the second best time is today. Build a strong SEO foundation and watch how you zoom ahead of competitors for years.
OUR SEO SERVICE PRICING
PRICING
Our packages are chock-full of value at small business-friendly pricing. You are welcome to contact us to request a recommendation on which package to select based on your business and industry.
ALL PACKAGES INCLUDE
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Dedicated account manager
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Tracking setup
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Reporting setup
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Google Business Profile optimization
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Google Analytics
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Google Search Console
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Content marketing strategy
SILVER CAMPAIGN
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On-site and on-page optimization (1 hr per month)
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1 monthly blog (500 words)
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Backlinks through directory listing creation (40 total)
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$50/month credit towards Rank-Guarantee
GOLD CAMPAIGN
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On-site and on-page optimization (2 hrs per month)
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2 monthly blogs (1K words)
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Backlinks through directory listing creation (100+ total)
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$100/month credit towards Rank-Guarantee
PLATINUM CAMPAIGN
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On-site and on-page optimization (4 hrs per month)
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4 monthly blogs (2K words)
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Backlinks through directory listing creation (100+ total)
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$200/month credit towards Rank-Guarantee
FREQUENTLY ASKED QUESTIONS
FAQ
The short answer: we plan out our SEO strategies 6 months at a time. The long answer: Depending on the current optimization of your site and the competition in your industry, some of the SEO tactics we implement can start increasing traffic within a few weeks. In general, SEO takes longer than paid advertising and always will. However, SEO clients that have been with us for 3+ years have seen a 600-3000% increase in traffic overtime.
Nope! We don’t do long-term contracts. Your commitment is month-to-month and you can cancel anytime without a penalty.
All of our plans include the same SEO-boosting benefits, they just differ in pace. Not sure which one is right for your business and budget? Schedule a call with us and we’ll give you our honest thoughts.
Yes! The more info you can give us the better. We can analyze their site to see what key terms they’re ranking for to identify opportunities for your business.
There is no penalty to cancel and all of the changes we made to your website will remain in place–you own everything we do! However, be warned that SEO is something you should always be doing for your site in order to signal to Google that your biz is alive and well.
We’ve got a handy form that will give us everything we need for SEO success. It includes things like access to your:
- Website
- Website DNS
- Google Business Profile
- Google Analytics
- Google Search Console
Don’t worry if you don’t have some of this set up–we can help!
MEET YOUR NEW PERSONAL SEO TEAM
We’ve spent years learning this stuff so you don’t have to. Reach out to get a free SEO audit or to schedule a call with our CEO.