Your Google Business Profile (formerly Google My Business) is the most valuable free marketing tool available to any local business — and most business owners are barely using it.
What a Fully Optimized GBP Generates
For a well-optimized GBP in a competitive local market, you can expect:
- 500-2,000+ monthly profile views
- 50-200+ calls per month directly from Google
- Top 3 local pack ranking for 20-50+ keywords
- Consistent flow of new review requests and responses
The Biggest Mistakes We See
- Setting up the profile and never updating it
- Not responding to negative reviews (this tanks your ranking)
- Generic business description with no keywords
- Missing hours, wrong phone number, or incorrect address
- No photos (or photos from 3 years ago)
What to Post Each Week
GBP posts expire after 7 days. That means you need fresh content weekly. Post about:
- Recent projects with before/after photos
- Service spotlights with keyword-rich descriptions
- Promotions or seasonal offers
- Customer testimonials
- Team behind-the-scenes content