Search has a new front page
A growing share of people skip the list of links and ask an AI assistant directly: who is the best plumber near me, which marketing agency in Las Vegas does AI phone agents, how much does a kitchen remodel cost here. The assistant answers with a few names. If yours is not one of them, you are invisible for that question, no matter how well your site ranks in classic search.
AI SEO is the work of making your business easy for those systems to find, understand, trust and quote. It builds on the same foundation as traditional SEO, with extra attention to how AI tools read and summarize the web.
ChatGPT and other assistants
Answers drawn from web search results and the sources those tools trust, so your site and listings need to be clear, consistent and well cited.
Google AI Overviews
The AI summary above Google's results, which pulls from pages that answer the question directly and clearly.
Perplexity, Copilot and Claude
Assistants that search the web and cite their sources, often from indexes such as Bing and Brave.
What we do
AI SEO combines technical, content and reputation work.
Answer-first content
Service pages and guides that answer the questions customers actually ask, in plain language, with clear headings and short direct answers AI tools can quote. See SEO content writing.
Structured data
Schema markup that tells machines exactly what your business is, what you offer, where you work and how to reach you.
Entity consistency
The same name, address, phone and services across your website, Google Business Profile and directories, so AI systems see one clear business.
Indexing beyond Google
Making sure your pages are indexed in Bing and Brave as well as Google, because several AI assistants search those indexes.
Machine-readable site guides
An llms.txt file and clean sitemaps that point AI crawlers to your most important pages. We never block reputable AI crawlers from your site.
Reviews and mentions
Steady reviews and mentions on trusted sites, which AI answers lean on when recommending businesses. See reputation management.
How we measure it
Classic rankings do not show AI visibility, so we measure it directly. We run a fixed set of the questions your customers ask through AI assistants and AI search features, record whether your business is named or cited, and track that over time alongside regular rankings, calls and leads. You see where you appear, where competitors appear instead, and what we are doing about it.
Because AI answers change often, the numbers move. What matters is the trend: more questions where your business is named, and more of the sources AI tools trust describing you accurately.
Who AI SEO is for
Local service businesses, professional firms and any business whose customers ask for recommendations before they buy. It works best on a site that already has a solid foundation. If yours needs work first, start with a free SEO audit or local SEO.
AI SEO is part of how we approach SEO for every client, and it can also be added as its own service. We work month to month with no long-term contract. Contact us or see all services.
Frequently Asked Questions
Is AI SEO different from regular SEO?
It builds on regular SEO. The difference is the extra focus on how AI assistants find, read and quote sources: answer-first content, structured data, consistent business details and indexing beyond Google.
Can you guarantee ChatGPT will recommend my business?
No one can guarantee what an AI assistant says. We can make your business much easier for those systems to find and trust, and we measure how often you are named over time.
Should I block AI crawlers from my site?
For most local businesses, no. Blocking them makes it harder for AI tools to learn about you and recommend you.
How do you track AI visibility?
We run a fixed set of customer questions through AI assistants and AI search features on a schedule and record whether your business is named or cited.
Do I need a new website for AI SEO?
Usually not. Most of the work is improving the content, structure and listings you already have.