Speed-to-lead is the single biggest factor in close rates. Studies show that responding to a lead within 5 minutes makes you 9x more likely to close compared to responding in 30 minutes. But most small businesses can’t afford to have someone watching the inbox 24/7.
That’s where n8n + Claude changes everything.
The Workflow Architecture
- Trigger: New lead comes in via web form, Facebook Lead Ad, or phone call
- Claude AI: Reads the lead details, scores the intent level (1-10), and writes a personalized first response
- n8n: Simultaneously creates the contact in your CRM, assigns to the right rep, sends the SMS, and queues the follow-up email
- Follow-up Sequence: n8n manages timing for day 1, 3, 7, and 14 follow-ups based on whether the lead responded
What You Need to Build It
- n8n instance (we host and manage yours)
- Anthropic API access
- Twilio or GoHighLevel for SMS
- Your existing CRM (we integrate with 400+ platforms)
Learn more about our N8N & Anthropic Automation service — we handle the entire setup and manage it for you.